Title tags 101


Last updated: January 3rd, 2021

The title tag is a major component of on-page optimization strategy. How to use them correctly?

1. Keywords in Title Tag

You'd need your title tag to accurately and concisely describe your page while containing keywords users are likely to search for.

Therefore, it is recommended to place the keywords for information describing the page at the front of the title tag, and the brand name at the end of the title tag.

Google emphasizes keywords at the beginning of a title tag.

2. Title Tags length

Title tag should be 55 characters or less.

While search engines will read title tags longer than 60 characters, additional characters will not be displayed in search results and maybe cut off.

This doesn’t look appealing to users and can lead to a poor user experience, which can impact visits to your site.

Shorten brand name if too long. Ask clients about branding guidelines. Educate clients about shortening brand name.

3. Multiple keywords

To keep your title tag short and concise, include no more than two keywords in the title tag.

If you have multiple keywords, separate them with hyphens.

This not only helps cut down on length, but ensures you have a tight keyword focus for that page, making it more relevant for the keyword and easier to rank.

Also, avoid using any special characters


When optimizing a website, you need to make sure that each page of the site includes a title tag optimized for SEO.

When reviewing a title tag, ask these questions:

  • Is the entire title tag including brand name less than 60 characters in length?
  • Does the title tag include the brand name?
  • Is the brand name separated from the keywords using a pipe symbol?
  • Does a title tag contain a phrase or a keyword you or a friend might search for if you were looking for information about the subject?
  • If more than one keyword is used are these keywords separated by hyphens?
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